Compared to a jewelry store, our company is structured very differently. Nanzhu Shijia has its own sea pearl farms, which means we are paying dramatically less for our pearls than other pearl sellers.
　　Secondly, being internet-based, we reach a far broader (domestic and international) customer base than a small, local brick-and-mortar store possibly can. Also with a manufacture in Beihai City Guangxi Province and a shop in Shenzhen City Guangdong Province.
　　Lastly, we want our customers to make educated choices when shopping for pearls. We always encourage our customers to compare our pearls to the ones for sale in their local jewelry shop or department store, so that they can see for themselves what the same strand, identical in size, color, and quality, would cost at regular retail prices. Whenever they do, those happily surprised customers come back to us with glowing words.